Financial Analysis – What Makes ECRH Profitable, Profit Margin, Market Size, Market Share, and How Technological Resources Impact Profitability

Currently, ECRH derives its profits from ambulatory services, visits, and oncology services. The organization recently employed young physicians in the ambulatory department, which has seen a 3% increase in the services. Additionally, the profits derived from the oncology department have increased. Thus, with the company’s objective of creating a new oncology center, it is expected that more of these services will be rendered to the market and generate significant profits for the organization. The company has a 73% market share considering the bed capacity of 1102 of the total 1502 in the region. Notably, this is a significant market share to derive profits from. Employing technological human resources increases service delivery efficiency and cuts costs (Garg, 2021). Thus, it improves the profitability of ECRH.

Competitive Advantage – ECRH’s Competitive Advantage and How ECRH Differentiates Itself in the Market

ECRH has two major competitors. They include the medical school associated with Greenbreach University and the Bradford Medical Center (BMC). Based on Porter’s five forces analysis, the ECRH has a low threat from new entrants into the market. However, with the competitors being readily available, the company has to employ competitive strategies to avoid customers shifting to the competitor’s side. The company was initially formed as a merger of three organizations, creating a strong synergy against the competition. Further, the organization intends to maintain customer loyalty and a competitive edge. One way through which it has pursued this objective is by conducting market research to establish the interests of its customers and serve them to satisfaction (Grewal et al., 2020). Also, by expanding services, the company will have more capacity to offer better services than competitors.